Socialtours, a Kathmandu-based responsible travel company, has been using STOMP for the past since early 2025 to build itineraries, manage pricing, and improve transparency across its operations.

The goal was simple:

make trips clearer, more professional, and easier for travellers to trust.

The results have been clear across four key areas — bookings, operations, finance, and traveller experience.

1. Impact on Bookings

Before STOMP, itineraries were built manually. While the experiences were strong, the presentation often depended on time, workload, and individual writing styles.

With STOMP, itineraries are now:

  • clearly structured
  • consistent in format
  • easy to understand

Pricing is also more transparent, with clear inclusions and logical breakdowns.

This has led to:

  • faster response times to enquiries
  • fewer follow-up questions
  • stronger trust from travellers

Most importantly, lead conversion has improved. Travellers feel more confident when they can clearly understand what they are booking.

2. Impact on Operations

Operationally, STOMP has brought consistency.

Earlier, information was often spread across documents, emails, and internal notes. Now, itineraries are built in a single system that aligns the entire team.

Benefits include:

  • standardized itinerary formats
  • clearer communication between teams
  • easier handover from sales to operations

This reduces errors and saves time, especially when managing multiple trips at once.

3. Impact on Financial Management

STOMP’s pricing system has made a significant difference for the finance team.

Instead of relying on approximations, trips are now built using a structured costing approach, where each component is accounted for.

This has helped:

  • improve pricing accuracy
  • maintain healthy margins
  • reduce underpricing or overpricing risks

Financial visibility has improved, making it easier to understand how each trip performs.

4. Impact on Travellers

For travellers, the biggest change is clarity.

They receive itineraries that are:

  • easy to read
  • clearly structured
  • transparent in inclusions
  • more informative about impact

In many cases, travellers respond positively to:

  • understanding where their money goes
  • seeing how local communities benefit
  • having a clearer picture of the journey

This builds trust early in the process.

Travellers feel respected when information is clear, and this directly influences their decision to book.

Key Takeaways

After 18 months of using STOMP, Socialtours has seen:

  • improved lead conversion
  • more efficient operations
  • stronger financial control
  • better traveller trust and satisfaction

The platform has helped move the company from experience-led selling to clarity-led selling.

Final Thought

Socialtours already had strong products.

STOMP helped present them better.

And in today’s tourism landscape, that difference matters.