Our Story
Built by practitioners.
For practitioners.
STOMP is not a startup idea. It is the product of 17 years of practical work in responsible tourism — built by people who have operated tours, sat with communities, and know exactly what tour operators actually need.
The STOMP Story
A 17-year journey to transparency
Ethical Travel Portal was founded in Norway in 2007 with a simple but ambitious goal: to make tourism more ethical, more transparent, and more beneficial to the people who live in the places travellers visit.
For over a decade, founders Linda and Raj worked directly with tour operators, destinations, and communities across Asia, Africa, and Europe — learning, from the inside, what works and what doesn't.
The core problem they kept encountering: operators who were deeply ethical, locally embedded, and genuinely impactful — but had no way to show this to travellers. They lacked the tools, time, and resources to demonstrate their transparency.
STOMP is the answer. Built from real experience. Designed for real operators. Delivered as an affordable, AI-powered SaaS platform that puts transparency at the centre of every itinerary.
The Founders
20 years each. Combined expertise that built STOMP.
Ethical Travel Portal
The organisation
behind STOMP
Ethical Travel Portal is a Norway-based organisation founded in 2007 to promote more responsible, transparent, and beneficial tourism worldwide. It works with tour operators, destinations, and communities to develop tourism systems that genuinely benefit local people.
ETP is a signatory to the Glasgow Declaration on Climate Action in Tourism and to Tourism Declares a Climate Emergency. STOMP is ETP's concrete, practical contribution to these global commitments.
Mission & Vision
Tourism works best when everyone benefits.
Our mission is to make tourism transparent — not as a compliance exercise, but as a genuine driver of trust, conversion, and community benefit. STOMP is the tool that makes this possible at scale.